Since launching Caleño in 2019, founder Ellie Webb (below) has helped shape the UK’s no- & low-alcohol movement, transforming the alcohol-free spirits brand from a kitchen experiment into a supermarket-listed staple.
Let your story leadFor Ellie Webb, the founder of UK-based Caleño Non-Alcoholic Spirits, authenticity is the cornerstone of building a meaningful brand. “If you have a story behind your brand, tell it,” she says. “That will most help you connect with your consumers.”Caleño was born from Webb’s experience working
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
