Sign In
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
Global Drinks Awards Banner - https://globaldrinksawards.com/


‘Naivety is quite key for entrepreneurs’ – Mother Root founder & CEO Bethan Higson speaks to Global Drinks Intel

Olly Wehring
Last updated: 22/01/2026 at 1:11 PM
By Olly Wehring
9 January 2026
12 Min Read

‘I’ve learned through being an entrepreneur that just saying yes to scary things is typically a good idea – it’s often worth the fear.’


Mother Root bottle
SHARE
Apple cider vinegar might not be everyone's idea of an end-of-the-day treat, but Bethan Higson is on a journey to convince. Her non-alcoholic aperitif, Mother Root, uses the vinegar as its base and has been on the rise in the UK since launching in late 2018. The brand saw its profile in the country skyrocket at the end of last year, thanks to Higson's (successful) appearance on Dragons' Den.What was your background prior to founding Mother Root?My career has been spent pretty much entirely in the drinks industry, with a bit of hospitality in the early stages. I spent around a decade working in

This article is available to Global Drinks Intel members only.


Click below for details on how to join the Global Drinks Intel community.


Subscribe for UNLIMITED Access


Already a member?


Log in here to read the article in full.


If you work for any of the following corporate subscribers to Global Drinks Intel,

head here to activate your access.


  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article Bullet cans Nigeria’s Champion Breweries opens public offer to fund Bullet acquisition
Next Article A pint of beer being poured in a pub Alcohol industry responds after US revises consumption guidance
Whisky Live Paris 26 MPU - https://www.whiskylive.fr/en/ticketing/

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
OKI Short Tower - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070
BCB Berlin 26 Banner - https://www.barconvent.com/berlin/de-de/tickets.html?utm_campaign=RXDE_BCBDE_2026__GDI-Website-Banners&utm_medium=referral&utm_source=pr

You Might Also Like

Kirin logo

‘Competition in RTD innovation domestically has been intense for around 20 years’ – Kirin Brewery Co’s executive officer of overseas, Kosuke Fujishima, speaks to Global Drinks Intel

7 September 2026
Ardnamurchan Distillery PET bottle

Ardnamurchan Distillery unveils PET bottle for namesake single malt

7 September 2026
Baileys x Terry’s Chocolate Orange

Diageo revives limited-edition orange chocolate-flavoured Baileys

7 September 2026
Arbikie The Signature bottle plus box

This week’s new spirits launches – 7-11 September 2026

7 September 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative