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How the bulk spirits industry is moving with the hi-tech times – Category Intel

Joe Bates
Last updated: 05/12/2025 at 3:47 PM
By Joe Bates
24 November 2025
12 Min Read

‘By simplifying how brands source barrels for bottling and adding pricing transparency, buyers can make more informed decisions.’


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While not immune to market headwinds and regulatory changes, the bulk spirits industry is modernising fast, with a renewed focus on digitisation and efficiency.Still an under-reported corner of the wider beverage alcohol industry, the global bulk spirits business is having to adapt to a fast-changing market­place and rising sustainability demands.Once considered the industry’s back room, defined by handshakes and dusty warehouses, the sector is moving with these high-tech times, embracing data-led logis­tics, pioneering digital trading platforms, more premium products and renewed investor

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

Joe Bates
ByJoe Bates
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Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.
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