Cincoro Tequila has launched a limited-edition bottling created in partnership with US musician Travis Scott.
The release, Cincoro Jack Añejo, blends Scott’s ‘Cactus Jack’ branding with Cincoro’s design and will be available in limited quantities via pre-order and select US retailers, including Total Wine & More, Binny’s and BevMo!. Priced at US$149.99 per 75cl bottle, the edition contains a custom batch of Cincoro añejo aged for 26 months and selected jointly by Scott (below) and Cincoro co-founder Michael Jordan.
The launch is supported by a digital campaign titled ‘FuelYourFlame’, built around video and still image content promoting the collaboration across digital and social channels.
In March, Cincoro marked the anniversary of marketing partner AC Milan with a limited edition bottle for the Italian soccer club’s fans.
