Diageo has unveiled the latest update of Johnnie Walker’s long-running ‘Keep Walking’ marketing platform.
The latest push, announced this week, will launch first in North America before rolling out worldwide in 2026 across streaming, digital, paid social and out-of-home channels. It features a 30-second spot (below), which was directed by Grammy-nominated filmmaker Child, in collaboration with music video & commercial director Melina Matsoukas.
Financial details about the activation were not disclosed.
“‘Keep Walking’ has powered Johnnie Walker for more than two decades, guiding our leadership in whisky and inspiring millions around the world,” said Diageo’s global head of whiskey/whisky, John Williams. “This campaign… gives ‘Keep Walking’ new meaning for a new generation.
!By tapping into the emotional language of contemporary culture and celebrating the many ways people progress in their daily lives, we are strengthening the brand’s connection with drinkers globally.”
In August, Diageo secured the services of US singer Sabrina Carpenter to promote its flagship blended scotch whisky brand.
