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Asahi beer sales recover partially after cyberattack halted shipments

Henry Mathieu
Last updated: 14/11/2025 at 5:39 PM
By Henry Mathieu
14 November 2025
2 Min Read

The group intends to release full sales performance figures once its systems have been fully restored.


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Asahi Group Holdings has reported a partial recovery in its beer business following the ransomware attack that disrupted its operations at the end of September.

According to preliminary figures released earlier this week, Asahi Breweries’ October sales returned to “over 90% (of the same sales) year-on-year”, after shipments of the unit’s core brands – including flagship Asahi Super Dry – resumed on 2 October. The company said around 80% of its normal product portfolio was back in circulation by the end of the month.

September’s revenues also came in “slightly above” the levels recorded 12 months earlier, despite the brewing shutdown, as the Tokyo-headquartered group continued to manage order-taking and logistics manually.

Asahi said it will release full sales performance figures once its systems are fully restored.

Operations at several of its production facilities in Japan have already restarted following the cyberattack two months ago, although Asahi has admitted a full recovery was still some way off. The group first detected the ransomware incident at the end of September, with the attack forcing a shutdown of order placement, shipment and customer service systems across its domestic network. 

How shifting consumer tastes are reshaping the alcohol market in Japan – Market Intel

TAGGED:Asahi
Henry Mathieu
ByHenry Mathieu
Henry joined Global Drinks Intel as a senior reporter in 2025, having spent two years writing news, features and analysis articles for Just Drinks and Just Food. He has gained WSET Level 2 qualifications both in wine and beer independently.
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