Markets, moments, motivations – How to cut your brand’s on-premise cloth – Consumer Intel

The on-premise channel remains a vital touchpoint for drinks brands in their pursuit of growth, recovery and long-term success. Focusing your strategy on ‘markets’, ‘moments’ and ‘motivations’ will help your brand unlock the channel’s potential. The global on-premise continues to face financial pressures. Despite these challenges, the channel remains resilient and continues to serve as a strong channel for both sales and brand building. Drawing on insights from CGA by NIQ’s global 'Reach' study, most core metrics are indeed stable or only slightly down on last year. Visitation