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How craft spirits can weather the market headwinds of today – Category Intel

Stephen Beaumont
Last updated: 18/11/2025 at 5:59 PM
By Stephen Beaumont
10 November 2025
12 Min Read

With exponentially smaller customer bases and comparatively minuscule distribution, craft distillers have to walk a tightrope between survival and insolvency.


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In the US, craft distilling is down in both value and volume, but the category continues to grow domestically in terms of distillery numbersThe craft industry in general needs to adjust to a changing demographic if it is going to continue to thriveProvenance, uniqueness and authenticity are becoming evermore important as consumers gravitate to brands with stories to tellCanadian craft distilleries are riding a wave of optimism thanks to a surge in patriotic behaviourWhiskey/whisky is the category with the most growth and potential globally by farAs the spirits industry struggles globa

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