Sales in three months to end of September decline 11.2% to US$537.5mYear-to-date sales down by 1.9% - $1.58bnThird quarter undoes H1's 3.6% increaseA particularly tough third quarter has reversed The Boston Beer Co's sales growth in 2025 so far, with the company's year-to-date subsequently turning negative.
The group, which owns the Samuel Adams beer and Truly RTD brands, reported this week that its sales from the three months to the end of September tumbled by just over 11% on the corresponding period in 2024. The slide followed two consecutive quarters of top-line rises that combined had put
Scene set for sprint finish at The Boston Beer Co as Q3 tumbles – results data
The hit on sales was ‘as expected’, according to the group’s CFO.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



