Sales in three months to end of September flat - +0.9% - at MXN10.92bn (US$592.8m)Following on from the first quarter's -6.9% and Q2's -6.4%, year-to-date sales were down 4.1%Proximo Spirits has posted its first quarter of rising sales - just - in the year so far.The company, which oversees the Jose Cuervo tequila brand for parent company Cuervo, saw its top line in the three months to the end of September inch up by 0.9%. The performance follows a first half of 2025 in which sales declined by just under 6.7%. Subsequently, the group's decrease in sales for the year to date stands at 4.1%
Proximo Spirits sheds Boost as sales ship steadies in Q3 – results data
‘We delivered solid results and further strengthened our financial position despite persistent volatility across the global spirits industry.’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



