Moët Hennessy’s Volcan De Mi Terra tequila brand is the latest to tap into the company’s parent’s sponsorship arrangement with Formula 1.
Volcan De Mi Terra will assume “official tequila” status, having previously had a presence at the Las Vegas Grand Prix in 2023 and 2024. The brand joins Moët Hennessy’s non-alcoholic sparkling wine French Bloom, single malt Glenmorangie, rosé wine Whispering Angel, Moet & Chandon champagne and Belvedere vodka in leveraging LVMH’s ten-year deal with F1, which began 14 months ago.
According to the brand owner, Volcan will “dramatically increase” its presence across F1-operated hospitality spaces, including the ‘F1 Paddock Club’ throughout the remainder of the 2025 season, which has six Grand Prix left to run, including in Volcan’s home market of Mexico on 24-26 October.
Last month, Moët Hennessy switched out its global travel retail lead with the group’s ‘Latin America & Caribbean’ president taking the reins.
