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‘I won’t feel bad if Desi Daru doesn’t go to plan because I know I gave it my all’ – Desi Daru Vodka co-founder Mohit Singh speaks to Global Drinks Intel

Olly Wehring
Last updated: 15/10/2025 at 5:42 PM
By Olly Wehring
9 October 2025
11 Min Read

‘I don’t want to become a brand where we have to keep releasing new flavours. It’s so easy to get distracted.’


Desi Daru original and Alphonso mango bottles
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Three years into his co-founded vodka brand's journey, Mohit Singh cut his JP Morgan cord to focus solely on Desi Daru in June 2024. Sixteen months on, he shares the adventure so far for his high-end 'Indian booze' with Global Drinks Intel editor Olly Wehring.Where were you before Desi Daru?I don’t have a drinks background. I studied mathematics at university, did a master's in financial mathematics and then did a PhD in mathematical finance. I wanted to work in a bank as a quantitative analyst. I got a job at Deutsche Bank for two years, then joined a start-up hedge fund, but that didn’t

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Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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