Diageo has rolled out a marketing initiative in the US for its Bulleit Frontier American whiskey brand under the heading‘Doing Over Dreaming.’
The campaign, which initially launched in June across social media in the country, will extend through national digital, TV, cinema and out-of-home placements in cities including Atlanta, Chicago, Los Angeles, New York, San Francisco and Tampa. The creative features Bulleit’s orange-and-black branding, with messaging such as ‘No Rest for the Restless,’ supported by short-form video content (below) and photography highlighting Bulleit’s bourbon and rye whiskey iterations.
As part of the activation, Bulleit is partnering with media brand First We Feast and Hot Ones host Sean Evans on a three-episode series, ‘One More Round’, due to debut in the autumn. Each episode, which will air online, will see Evans “spotlight three influential voices in culture today about how they turn ambition into reality … “, according to the brand owner.
In September last year, Diageo’s North America division launched another marketing push for the American whiskey brand, titled ‘We Aren’t Made To Be Still’.
