The e-commerce start-up putting Black-owned spirits on the map – Market Intel

Walk into most liquor stores in the US and shoppers will be met with shelves crowded with hundreds of spirits bottles. Yet typically less than 2% of the brands on sale will be Black-owned.This imbalance drove one Washington DC-based content creator and drinks enthusiast to launch his own e-commerce platform dedicated exclusively to Black-owned spirits in April. Charles Everett’s UrFriendCharles site combines curated shopping with cultural storytelling to help consumers discover and support underrepresented entrepreneurs in the beverage industry.For Everett, one of the biggest problems Blac