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Working Wednesday – A day of opportunities and connections at Bar Convent Berlin – Branded Content

Branded Content
Last updated: 19/08/2025 at 1:48 PM
By Branded Content
19 August 2025
4 Min Read

With an atmosphere less hectic than the preceding days, Working Wednesday will create a platform for meaningful connections.


Attendees at Bar Convent Berlin around a stand
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Bar Convent Berlin is one of the most significant platforms for the bar and spirits industry, offering opportunities to network and expand knowledge. The event brings together professionals, innovators and enthusiasts to set trends and drive the industry forward.

With the introduction of ‘Working Wednesday’, BCB focuses on the third day of the event, highlighting the importance of business and networking for the industry’s future.

A day for targeted business opportunities

Traditionally, the third day of the event has been a calmer conclusion to the trade show. While the first two days are characterised by exploration and excitement, Wednesday is perfectly suited for in-depth discussions and targeted professional interactions.

This is exactly where Working Wednesday steps in. With an atmosphere less hectic than the preceding days, it creates a platform for meaningful connections. Exhibitors and trade visitors are encouraged to use this day to build partnerships and exchange new ideas in a focused and harmonious setting.

Collaborating for the industry’s future

To achieve this goal, BCB has partnered with the German Bartenders’ Union (DBU). Together, they invite university graduates and trainees to attend on Wednesday, using the event as a platform for personal development and professional networking.

For exhibitors, this opens up the opportunity to arrange meetings with emerging talents through a dedicated tool. By involving HR departments and sharing information about career opportunities, companies can position themselves as desirable employers. This initiative not only addresses the long-term challenge of skill shortages but also provides a stage for talented newcomers.

New perspectives beyond the bar counter

For young professionals, Working Wednesday offers more than just an insight into bartending. It aims to show that the beverage industry holds countless exciting career paths, from product development and management to marketing and innovation. By showcasing the diverse opportunities within the industry, BCB hopes to help young talents find their place and set the course for their careers.

BCB embassy and stage focus on ‘Next Generation’ and business themes

On Working Wednesday, the BCB Embassy takes centre stage under the motto ‘Next Generation’ to specifically engage young talents. The bar team ‘Botanical by Alfonse’ will present inspiring drinks, but the initiative goes further with a business-oriented stage programme, offering valuable insights and ideas for the industry.

Be part of Working Wednesday

With Working Wednesday, BCB makes a strong statement for innovation and support. Its emphasis on the next generation, business, and networking makes this initiative a forward-looking step for the entire industry.

Whether you’re an exhibitor, established professional, or rising talent, Working Wednesday invites you to join this movement. Exchange ideas, learn, and actively shape the future of the bar and spirits world. 

Be part of it and help mould the next generation of the industry!

Bar Convent Berlin takes place from 6 to 8 October. For further details, head here

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