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Lower-priced drag endures for Treasury Wine Estates but ‘luxury’ leads – results data

Olly Wehring
Last updated: 13/08/2025 at 12:58 PM
By Olly Wehring
13 August 2025
4 Min Read

‘Penfolds is the clear leader in ‘Luxury’ wine in China.’


Treasury Wine Estates sales 2019-2025 chart
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Full-year sales to end of June increase 6.1% to AUD2.94bn (US$1.91bn)Second half of fiscal 2025 declines by estimated 14.4% following H1's 20.5% leap in salesPenfolds sales up in full year by 6.8%Treasury Wine Estates has surpassed its pre-pandemic annual sales - finally - booking a 6% top-line lift from the 12 months to the end of June.In a set of results skewed by the timing of the acquisition of California's Daou Vineyards business in late 2023, the group appeared to be down markedly (-14.4%) in the second half of its fiscal 2025 on H1's 20.5% sales jump. The six-month performances display

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TAGGED:Treasury Wine Estates
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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