Molson Coors Beverage Co has signed an agreement to sell its beer and cider brands at English Premier League team Tottenham Hotspur’s stadium.
Pravha, Coors, Madrí Excepcional, Madrí 0.0%, Rekorderlig and Cobra will be available to attendees at the Tottenham Hotspur Stadium from the 2025/26 Premier League season onwards, which starts next month and runs until May. The club will be working with the Pravha brand to create marketing content across digital platforms alongside in-person activations.
Global Drinks Intel has asked if Molson Coors has replaced Heineken, after the Netherlands-headquartered brewer partnered with the north London team with its Tiger Beer brand at the end of last year.
Back in May, BrewDog secured “official beer partner” status for its namesake brand with West Ham United and the club’s London Stadium. Meanwhile, earlier this month, Asahi’s namesake beer brand secured “official beer sponsor” status for Arsenal FC.
