Exhibition organiser Vinexposium has outlined its intention to emphasise the spirits and no- & low-alcohol areas of its legacy-wine-led series of trade shows.
Starting with the 2026 edition of its Wine Paris event, the company will promote its events through a “segmentation” approach, comprising three “complementary pillars”. While ‘Wine Paris’ retains top billing, more effort will go into pushing the Be Spirits and Be No exhibitions that both run alongside their parent event.
Be Spirits, which first appeared in 2020, will be framed as a “standalone” event, although specific logistical details were not disclosed beyond the same dates as Wine Paris 2026.
As for Be No, Audrey Marqueyssat, Vinexposium’s event director, said: “This is not about fruit juices or soft drinks, but a curated environment for professionals seeking alternatives.”
Group CEO Rodolphe Lameyse added: “What we are building in Paris is part of a broader 360° vision that we will roll out across our entire event portfolio. Starting in 2026, Vinexpo Americas, Vinexpo Asia and Vinexpo India will in turn adopt this segmentation.
“By staying ahead of major industry shifts, we pledge to support the sector’s international development with clear benchmarks and a shared framework.”
