Rémy Cointreau has expanded the ‘This is My City’ “microgrant” initiative from its Rémy Martin cognac brand to the rest of the US.
The now-national programme for the mark’s VSOP iteration will award US$20,000 and one-on-one mentorship from “industry experts” to the successful “visionary creative”. The announcement this week builds on February’s launch of the cultural- and community-focused concept in four cities. Rémy Martin VSOP’s ‘This is My City’ packs are still available in Atlanta, Chicago, Detroit and New York for an SRP of $49.99.
The brand will front events in the four cities later this year, featuring mentor appearances, communities and local artists, offering custom merchandise to attendees.
‘This is My City’ grant honourees will be announced in August, with submissions welcome from US-based LDA consumers before 18 July.
Last week, Rémy Cointreau’s Metaxa brand launched a two-strong line of canned cocktails in Europe.
