Campari Group has released details of a fresh marketing move for the Courvoisier cognac brand, centred around a short film.
The ‘Bring Your Own Courvoisier’ initiative will run on the brand’s social media channels including TikTok and Instagram, with a 60-second advert (below) featuring actor Karrueche Tran. The push extends to a selection of Courvoisier “Dînatoire” events – described as informal, early-evening gatherings – which will take place in “major cities” in the US later this year.
The film – titled ‘The Courvoisier Call’ – was directed by Mark Anthony Green.
This marks the first major marketing campaign for Courvoisier since Campari Group acquired the cognac brand for US$1.2bn from Suntory Global Spirits in a deal that was finalised in 2024.
Last month, the group rolled out a marketing initiative for aperitif flagship Aperol across 30 markets.
