‘Twenty years from now, we’ll look back at this time and see that’s when things really changed’ – Rabobank VP of beverage research Bourcard Nesin speaks to Global Drinks Intel – Part II

In the second of our two-part interview with Rabobank's beverage research VP, Bourcard Nesin considers the juxtaposition of 'drink less, but drink better' against a younger consumer base that appears less interested in drinking alcohol altogether.For part one of this interview, click hereHow do you account for the current growth of the no- & low-alcohol category?Older people than Gen Z! The people that are drinking alcohol-free beer are those who have a lot of experience drinking regular beer. The reasons that young people drink aren’t relevant to a non-alcohol beverage. The mistake that