Sign In
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
Banner for Global Drinks Intel ESG Awards - https://gdiesgawards.com/categories/


Brown-Forman braces for tough months ahead with quarterly sales slip – results data

Olly Wehring
Last updated: 05/06/2025 at 3:22 PM
By Olly Wehring
5 June 2025
3 Min Read

‘While our results did not meet our long-term growth aspirations, we made important progress in an exceptionally challenging macroeconomic environment.’


Brown-Forman quarterly sales fiscal Q1 2023-Q4-2025 chart
SHARE
Sales in three months to end of April decline 3% to US$894m12-month sales increase 1% - $3.98bnUS down 2% in full year, GTR at -5%Expects low single-digit sales decline in fiscal 2026Brown-Forman has brought its latest financial year to a close with a quarterly dip in sales, bookending fiscal 2025. The Jack Daniel's owner's top line in the three months to the end of April came in down by 3% on the corresponding quarter a year ago. Despite lifts in the previous two quarters, the Q4 performance combined with Q1's -4% sales showing to bring the full year in up by just 1%. In what th

This article is available to Global Drinks Intel members only.


Click below for details on how to join the Global Drinks Intel community.


Subscribe for UNLIMITED Access


Already a member?


Log in here to read the article in full.


If you work for any of the following corporate subscribers to Global Drinks Intel,

head here to activate your access.


  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:Brown-Forman
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article Brad Pitt and Damson Idris holding Heineken 0.0 bottle Heineken recruits Brad Pitt for Heineken 0.0 marketing tie-up – video
Next Article Absolut Born To Mix campaign Pernod Ricard rolls out global Absolut activation – video
Global Drinks Awards MPU - https://globaldrinksawards.com/

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
Global Drinks Awards Tall Tower - https://globaldrinksawards.com/
Banner for Mont Blanc Vodka - https://www.montblanc-vodka.com/intro/

You Might Also Like

Arterra Wines Canada

Arterra Wines Canada launches flavoured-wine brand MXM

4 September 2026
Heineken Murphy's pint

Heineken secures Ryder Cup Europe sponsorship deal for 2027

4 September 2026
Zamora logo and portfolio

Zamora Co hires from Stoli Group, Brown-Forman for North, Latin America leads

4 September 2026
Eichhof

Heineken to build Eichhof brewery in Switzerland

4 September 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative