The Jack Daniel’s brand owner confirmed yesterday that the switch to in-house distribution, previously lined up in June, has taken effect, representing the first time the Japanese business has handled operations “since the company entered the market in the 1970s”. Speaking to Global Drinks Intel, a spokesperson said that Asahi had previously been responsible for its portfolio’s distribution.
Citing IWSR Drinks Market Analysis as its source, Brown-Forman said that its American whiskey flagship leads the ‘premium whiskey category’ in Japan.
“This strategic move allows us to introduce our brands to consumers with an even greater focus and prioritisation,” said Emerging International president Thomas Hinrichs. “We see great opportunity in Japan given the strength of our portfolio which also includes The GlenDronach, Benriach, and Glenglassaugh [single malt scotch whiskies].”
Brown-Forman’s revision of its distribution arrangements has seen similar changes announced in recent months, including in Slovakia last year and in Italy five weeks ago.
Also last month, the group posted flat sales from the nine months to the end of January, noting that its performance in the period was hampered by inventory purchases from previous distributors in several of its ‘developed’ markets.
