Zamora Co is set to roll out the latest advertising initiative for Martin Miller’s with a nod to the gin brand’s Icelandic roots.
‘The Icelandic Journey’ activation features a 60-second spot (below) that will appear worldwide, starting next month on social media and digital billboards in Spain. Other markets, including Italy, the UK and Portugal will follow.
“For us, The Icelandic Journey is more than just a campaign; it is a true statement of principles that speaks to our pursuit of authenticity and excellence, and our commitment to meeting current trends in consumer demand for innovative and purpose-driven brands,” said group CEO Javier Piojan.
In October last year, Zamora completed an investment programme for Italian limoncello brand Villa Massa that doubled its production capabilities.
