Henkell Freixenet, the world’s leading supplier of sparkling wine, will be showcasing its extensive portfolio of globally successful cava, sparkling wine, prosecco, crémant and champagne brands as well as its attractive range of wines and spirits at this year’s edition of Vinexpo Asia, which will be held in Singapore at the Marina Bay Sands Expo & Convention Centre from 27-29 May.
The international company will be presenting its unique product diversity in Hall B2, Stand: G058.
Henkell Freixenet identifies Asia Pacific as a region brimming with potential for growth. Leveraging the global trend towards premiumisation, which is particularly pronounced in APAC, Henkell Freixenet highlights its prestigious portfolio.
“We are very happy with the development in Asia in the past year and we see big potential with the 2025 novelties for our ‘Global Brands’, including the introduction of the Mionetto Aperitivo and our alcohol-free novelties, to target further growth in this strategic region,” says Asia head of sales Florian Schlegelmilch. “At Singapore, we look forward to catching up with the main stakeholders in the area to strengthen our presence and to share insights and challenges.
“Our large portfolio enhances us to offer APAC customers products to fulfil all their needs: from those looking for super-premium and exclusive proposals to those looking for our global icons, which are accessible and present around the globe.”
Strategic focus in 2025 will be to further promote the ‘Global Icon’ brands Freixenet and Mionetto in the Asian market. With recent listings in major markets such as Thailand, Singapore and Indonesia, the company has successfully increased its presence in the APAC region for Mionetto Prosecco and Mionetto Aperitivo.
This year offers even more opportunities for the global brands to develop and target growth.
Taking advantage of – and shaping the trends around – prosecco, premiumisation, low- & no-alcohol as well as the aperitivo moment, Henkell Freixenet will be showcasing new product innovations in Singapore and showcasing Freixenet and Mionetto at the exclusive WOW (World of Wines) Event, organised by business partner Magnum Spirits & Wine.
“We very much look forward to presenting our brands to key clients and opinion leaders at this event,” adds Schlegelmilch. “A section to experience the core portfolio of Freixenet and Mionetto as well as a dedicated Spritz Bar for mixing the ‘authentic Spritz’ at the prestigious Singapore Cricket Club will provide a perfect setting to push our Global Icons.”
