In the same month that Heineken opened an "experimental" area for visitors to the Heineken Experience in Amsterdam, Jules Macken, the global innovation director for the group's flagship brand, led Global Drinks Intel editor Olly Wehring through the company's NPD process.You’ve been with Heineken for almost 16 years, the last 16 months of which have been in your current role.I've been in drinks my entire career. I started out in a wine and spirits company that was owned by C&C Group in Ireland. When I wanted to move home [to Ireland] from my position in the UK, I joined Heineken, where I
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