Registration is now open for BCB Brooklyn 2025, the premier international trade event for the bar and beverage industry.
Returning to Brooklyn’s vibrant Industry City on June 10-11, this year’s event promises an expansive line-up of exhibitors, enhanced programming, interactive experiences and education seminars led by industry trailblazers.
Celebrating its seventh in-person edition, BCB Brooklyn has grown significantly since its inception in 2018, attracting 5,300+ attendees, 230 exhibitors, and serving over 550,000 samples at its 2024 event. The 2025 show aims to continue this upward trajectory, delivering a warm and collaborative space for professionals to come together, exchange ideas, and foster innovation in the beverage industry.
What to expect at BCB Brooklyn 2025
BCB Brooklyn 2025 will feature curated education sessions, larger exhibitor booths and an array of engaging activities. Enhanced features include expanded courtyard programming, international pavilions like the Italian Trade Agency and a new dedicated space for no-and-low-alcohol spirits.
Major brands such as 1800 Tequila, Campari, Fernet-Branca and Sazerac will showcase their offerings, cementing the event’s reputation as a hub for top-tier products and innovation.
Insightful Education Programme
The education programme, spearheaded by head of education Lynnette Marrero and an expert committee, offers 14 captivating sessions on the Main Stage and additional sessions at the Liquid Lounge and Park Street University stages. Topics range from mental well-being in hospitality to evolving spirits trends like alpine spirits and the rise of Caribbean rum distilleries.
Attendees can also expect practical industry insights, such as pricing strategies during inflation and incorporating fermentation techniques.
“Mental wellness, sustainable practices, and cultural identity have become pivotal topics in our industry,” says Marrero. “Through our programming, we’re equipping attendees with actionable insights to thrive in an increasingly dynamic hospitality landscape.”
Exclusive on-site activities
Beyond education and exhibits, BCB Brooklyn 2025 introduces elevated experiences. Highlights include ‘Authors Alley’, where top names host book signings, and ‘Crafted Conversations’, a series of VIP Lounge fireside chats. VIP+ badge holders can access exclusive educational sessions and unique perks, enhancing their event experience.
This year’s event is shaping up to be an unmissable opportunity for beverage professionals.
