Non-alcoholic start-up DioniLife has signed a distribution agreement for its Mash Gang beer brand with US-based Breakthru Beverage Group in Colorado.
The partnership covers both the on- and off-premise channels for the beer in the US state, a spokesperson informed Global Drinks Intel. DioniLife, which commenced operations last September with the acquisition of the UK non-alcoholic brewer, said it is now “poised for substantial growth with Breakthru… in advance of soon-to-be-announced brand launches”.
Mash Gang, which produces beers including Chug IPA (above) and Glug lager, both at 0.5% ABV, is available domestically in the UK as well as in Colorado and Wisconsin in the US, with “additional states to be announced this Spring”.
“Breakthru emerged as the clear option for DioniLife as we conducted a thorough search for a partner that could scale at the pace in which we are operating,” said DioniLife founder & CEO Damian McKinney, who stepped down after almost three years as CEO of Stoli Group in 2023.
“They have the proven track record, relationships and energy that matches DioniLife.”
