How brands should adapt to consumer shift from high spirits to healthy sips in South Korea – Market Intel

Beverages are growing at 2.5% in South Korea, while alcoholic drinks are seeing a slight decline (-0.5%)65% of Koreans now visit the on-premise every week, while per capita spending increased by 16% in 2024Food-led venues remain key, but after-work drinks are on the rise and attract 36% of on-premise usersSpirits accounts for 78% of all beverages sold in the Korean on-premise, with whiskey/whisky the most ordered spirit (71%)No/low-alcohol opportunities are expanding - 45% of on-premise users visit the channel to “be healthier”Exclusive - CGA by NIQ client solutions director Jaepil Sohn le