Why Asian alcohol brands have the ‘bandwidth to assimilate and succeed’ globally – Category Intel

Asia’s beverage alcohol brand owners believe that their export success near and far is not a passing fad, but part of a bigger lifestyle shiftJapan was the pioneer of Asian whisky in the West, but other origins, such as Taiwan and an increasingly quality-focused India, have joined the frayExport strategies are increasingly broad, taking in neighbouring Asian countries, major Western markets and emerging destinations in AfricaLarger businesses have the spending power and brand equity to compete with multinationals for blue-chip sponsorship deals and marketing campaignsThe challenging macroeco