UK off-premise multiple Majestic is poised to strengthen its on-premise presence in the country, securing agreement today to acquire London-based rival Enotria&Coe.
The transaction, financial details of which were not disclosed, will see the privately-owned wine and spirits supplier sit alongside its new owner’s Majestic Commercial business as a standalone on-premise specialist unit. The purchase “would also allow for greater investment in technology, people and service across the two businesses”, according to Majestic.
The company, which owns around 210 beverage alcohol retail units nationwide, has found healthier growth of late in the on-premise; in each of the last three years, Majestic Commercial has delivered double-digit sales rises, resulting in a stronger focus on the channel by the Fortress Investment Group-owned firm.
“(Enotria&Coe) is a business we have competed against and admired for a long time, with a quality proposition … that align very closely with what we already do at Majestic,” said CEO John Colley. “We believe this is a compelling strategic combination and can see huge potential to further enhance Enotria’s proposition and profitability as part of the Majestic group.”
Founded in 1972 as Enotria Wines, Enotria&Coe changed its name after acquiring Coe Vintners ten years ago.
