Before we look at the year-on-year performances of the 18 listed brand owners in our coverage, let's consider the top-line showings from the 12 months of last year. The top five remain the same as 2023, with Anheuser-Busch InBev's sales totalling more than second-placed Heineken and Diageo in third, combined. The only order changes last year saw Suntory Holdings - home to Suntory Global Spirits - overtaking Moët Hennessy to snare eighth place, while Rémy Cointreau gave way to Viña Concha y Toro, dropping from 15th to 16th.
We turn now to the growth rates recorded from the 12-
Who were the winners & losers in 2024? – Alcohol brand owners’ full-year sales – data
As the first quarter of 2025 draws to a close, Global Drinks Intel considers which of the publicly-listed beverage alcohol brand owners in its results coverage shone in 2024 – and which ones sank.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.


