We are living in an AI world, of that there is no doubt. We ask Siri and Alexa about the weather, we use ChatGPT to break down complex subjects into easy-to-understand snippets, and we even get personalised suggestions on which bar or restaurant will be best for us to visit based on previous outings.Yes, even our on-premise visits are becoming AI-generated.But it isn't just the patrons of bars and pubs who may benefit from the advantages of artificial intelligence. The directors, planners and marketers of drinks brands are also capitalising on machine learning and AI tools to enhance their str
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
