Social media marketing for alcohol brands on a budget – Consumer Intel

Prioritise content that feels authenticConsumers engage most with brands that feel personal and relatable. According to Tom Khan-Lavin, co-founder of drinks marketing agency YesMore, high production values are nice, but not essential in the beginning.“It’s better to do something than nothing,” he says. “Focus on authenticity and genuine connection. Leverage readily available tools like your smartphone for content creation.” He suggests brands start small, use templates and gradually improve production quality as time and budget allow.High-Proof Creative founder Karen Locke ec