Lofted Spirits has come into being as the controlling entity for Bardstown Bourbon Co and its distillation operations, including Green River Distilling Co.
Bardstown Bourbon Co was acquired by Pritzker Private Capital in March 2022, and was followed by the purchase of Green River Distilling Co five months later. As Lofted Spirits, the businesses will continue to be owned by Pritzker Private Capital with a “focus on long-term investment and expansion”, the new group said in a statement.
The company will also control Lofted Custom Spirits, the new name for its contract distillation unit.
“Our business has grown tremendously, both in scale and vision,” said Lofted Spirits CEO Mark Erwin, who has headed up Bardstown Bourbon Co since 2019. “This is the moment to bring it all together under one name.
“Lofted Spirits represents our ambition: the ability to operate at an unmatched level in whiskey production while maintaining the agility and independence to push the industry forward.”
Last month, Green River released the “first advertising campaign in more than 100 years” for its namesake American whiskey brand, featuring a supernatural lead character.
