Half-year sales up 1% at US$10.9bnTroublesome 'Latin America & Caribbean' region up 5%, North America flat, Asia Pacific at -3%Don Julio and Guinness soar, rest of 'key brands' post declinesDiageo has returned to the black in the first half of its current financial year as sales in the six months to the end of December came in up by 1%.The slight rise, announced today (4 February), follows marked declines reported recently by spirits peers Moët Hennessy (-8%) and Rémy Cointreau (-21.5%) from the final quarter of 2024 and Diageo's -0.6% sales performance in its previous financial year. I
Diageo bucks downward trend as half-year sales register lift – results data
Don Julio and Guinness shone in the six-month period.

Diageo has returned to the black in the first half of its current financial year as sales in the six months to the end of December came in up by 1%.
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



