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This week’s new spirits launches – 27-31 January 2025

Intel Reporter
Last updated: 31/01/2025 at 3:36 PM
By Intel Reporter
31 January 2025
3 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 27 January.


Single can and four-pack of The Pathfinder Negroni RTD
Alcohol-free spirits brand The Pathfinder Hemp & Root, which is part-owned by Stoli Group, has entered the RTD segment with a negroni premix
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The Pathfinder Negroni

  • RTD, premix negroni cocktail, hemp-based, 0% ABV
  • Released this week in the US, available online
  • SRP of US$20 per four-pack of 20.1cl cans, $114 per 24-pack

WhistlePig Snout-to-Tail Bourbon – Aged 10 Years

Bottle of Whistlepig Snout-to-Tail bourbon next to 10-Year-Old Rye
The bourbon extension of the WhistlePig portfolio is finished in barrels that feature a Vermont oak medium toast at the 'snout' end and a Vermont oak smoked maple wood toast at the tail'
  • American whiskey, bourbon, Vermont, matured for ten years, 44% ABV
  • On sale in the US, both online for domestic delivery as well as in the on- and off-premise channels
  • SRP of US$89.99 per 75cl bottle

Barrell Craft Spirits’ Barrell Foundation Double Barrel

Bottle of Barrell Foundation Double Barrel Bourbon
Kentucky-based Barrell Craft Spirits has unveiled a new expression, which is its "first non-cask strength bourbon"
  • American whiskey, bourbon. Contains a blend of bourbons from Kentucky (eight years old), Indiana (five, six and nine years old), Tennessee (eight years), and Maryland (five and six years), 50% ABV
  • Released in the US this month, available online and in “select” markets in the country
  • SRP of $54.99 per 75cl bottle

Suntory Global Spirits’ On The Rocks Lemon Drop Martini

Bottle of On the Rocks Lemon Drop Martini with a serve
"The Lemon Drop Martini is one of On The Rocks' most requested cocktails on social media," according to the brand's owner
  • RTD, premix cocktail. Contains Suntory Global Spirits’ Effen vodka brand as its base, 20% ABV
  • Rolling out across the US from this month
  • SRP not immediately available, on sale in 37.5cl and 70cl bottles

Luxardo Del Santo

Bottle of Luxardo Del Santo
Having been on sale domestically for "decades", Luxardo is taking the Del Santo extenstion of its namesake liqueur brand to the US
  • Herbal liqueur, Italy, infused with herbs and roots including chillea moscata, mace, galanga, cinnamon, carnation, aromatic calamus and “many others”, 40% ABV
  • Heading to the US this month both online and through selected off-premise outlets
  • SRP of $34.99 per75cl bottle

King Car Group’s Kavalan Grand Reserve No 1 and No 2

Bottles of Kavalan Grand Reserve No 1 and No 2
Taiwanese single malt brand Kavalan kicks off 2025 with two GTR-only iterations
  • Whisky, Taiwan, single malt, no age statement. Both contain spirit matured in ex-vinho as well as in ex-amontillado sherry (for Grand Reserve No 1) and ex-Madeira and Portuguese ruby port, 40% ABVs
  • Exclusive to the global travel retail channel through operator Lotte Duty Free
  • SRPs not immediately available, both on sale in 1-litre bottles

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