'Gin is the origin of our company, so we still believe in the category' - MG Destilerías CEO Manu Giró speaks to Global Drinks Intel

‘Gin is the origin of our company, so we still believe in the category’ – MG Destilerías CEO Manu Giró speaks to Global Drinks Intel

Last updated: 15/01/2025 at 1:22 PM

By Olly Wehring

15 January 2025

6 Min Read

Founded 190 years ago, family-owned MG Destilerías has grown beyond its gin origins in recent years. Late last year, Global Drinks Intel editor Olly Wehring met with CEO – and family member – Manu Giró, to learn more about the Spanish group’s past, present and future.

Where do you sit within the founding family and in the company’s history?The company was founded by my grandfather, although the family used to produce syrups and liquors before that. I’m the third generation for MG Destilerías, but the fifth in making alcohol. It feels like MG has expanded quite rapidly in recent years.Our initial brand was Gin MG, which has been very popular in Spain; in the 1970s, we were selling around 400,000 nine-litre cases a year. Since then, the market’s become much broader with many more gin brands.As well as being experts