Suntory Global Spirits’ CEO, Greg Hughes, is next up in Global Drinks Intel’s exclusive series of interviews looking back at last year and ahead to 2025.
What was your overriding takeaway from 2024?
While 2024 was a challenging year for spirits overall, we’ve continued to drive growth in our priority markets and categories like Asia Pacific and ready-to-drink (RTDs), delivering value in the key focus areas in our portfolio. We’ve seen some positive momentum in the second half of the year because of our premiumisation strategy and competitive advantage in Japanese whisky, American whisk
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If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
