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Global Drinks Intel Review of the Year – The biggest news stories in 2024

Intel Reporter
Last updated: 19/12/2024 at 5:03 PM
By Intel Reporter
19 December 2024
5 Min Read

We bring together the 20 biggest news stories in beverage alcohol this year, as reported by Global Drinks Intel.


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Credit: Brotin Biswas/Pexels
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Trump US tariff pledge threatens Canadian whisky, tequila – data

Donald Trump
Credit: Library of Congress/Unsplash

Another tariff war started to take shape, with two previously-unaffected spirits categories in the line of fire.

China drops tariff barrier for Australian wine imports

China flag

The authorities in China agreed to scrap the high tariffs imposed on Australian wine in late 2020, prompting jubilation at Penfolds owner Treasury Wine Estates.

Carlsberg gets green light for Britvic acquisition

Carlsberg Logo

Britvic agreed to the latest takeover offer tabled by Carlsberg with the brewer poised to acquire “one of the leading soft drinks businesses in Great Britain, Western Europe and Brazil”.

Moët Hennessy confirms CEO switch as Philippe Schaus prepares to move on

Philippe Schaus

LVMH, the parent company of Moët Hennessy, lined up a change of leader at its beverage alcohol unit.

Pernod Ricard finds wine buyer as Australia, New Zealand, Spain brands head to Accolade Wines

Pernod Ricard logo

Pernod Ricard secured the divestment of virtually all of its wine operations after an agreement was reached in July with the owner of Accolade Wines.

Constellation Brands follows Brown-Forman out of vodka through Svedka offload

Logos of Constellation Brands, Svedka and Sazerac Co

Constellation Brands found a willing buyer for the Svedka vodka brand in Sazerac Co.

Gallo makes beer debut, buys into Montucky Cold Snacks brand

Six-pack cans of Montucky Cold Snacks beer brand

Gallo followed February’s corporate repositioning with an investment into Montana-based beer brand Montucky Cold Snacks.

Heineken eyes distribution savings with Dubai brewery build

Heineken logo on side of glass of beer
Credit: Mehran B/Pexels

Heineken confirmed plans to construct a new brewing facility in the emirate of Dubai.

Spirits poised to overtake wine in global volumes terms – data

The spirits industry is on course to surpass its wine peers in share size of total beverage alcohol volumes, according to the World Spirits Alliance trade association.

Cuervo urged to merge

Cuervo portfolio 2022

The parent company of Proximo Spirits and the Jose Cuervo tequila brand was encouraged by one of its shareholders to consider a “strategic merger combination”, according to a report in March.

William Grant & Sons to buy The Famous Grouse from Edrington

Three expressions in The Famous Grouse portfolio

William Grant & Sons reached an agreement with Edrington to acquire the full portfolio of blended scotch The Famous Grouse.

Role swap confirmed at Anheuser-Busch InBev top table

Logo for Anheuser-Busch-InBev

Anheuser-Busch InBev lined up the appointment of Jean Jereissati as the next lead for its largest reporting region.

Vintage Wine Estates at risk of collapse

Vintage Wine Estates logo 2022

Troubled US wine group Vintage Wine Estates warned in May that it was approaching bankruptcy, despite having undertaken a raft of measures to balance the business.

Bacardi joins Brown-Forman, Pernod Ricard in co-branded RTD stable

Can of Bacardi Mixed with Coca-Cola

Another premix featuring Coca-Cola was primed to launch globally, this time with Bacardi’s namesake rum brand.

Former William Grant & Sons CEO Simon Hunt to head up Campari Group

Simon Hunt
Credit: LinkedIn

Campari Group lined up its next CEO as Simon Hunt prepared to take the helm.

Illva Saronno makes Engine Gin acquisition

Engine Gin founder Paolo Dalla Mora with Illva Saronno's Aldino Marzorati

Italy’s Illva Saronno welcomed back former executive Paolo Dalla Mora, acquiring full ownership of the founder’s Engine Gin brand for an undisclosed sum.

Stoli Group ups legal ante with Campari Group in Chateau Miraval dispute

Bottle of Chateau Miraval rose wine
Credit: Max Ducourneau/Unsplash

Stoli Group escalated its legal battle with US actor Brad Pitt over the ownership and control of the Château Miraval wine estate, which Pitt formerly co-owned with his now-ex-wife, Angelina Jolie.

Diageo follows Pernod Ricard with new Chinese whisky distillery

Aerial view of Diageo's YunTuo Distillery

Diageo commenced production last month at its new-build distillery in China, built at a markedly higher cost than initially announced.

Sazerac Co shakes up US distribution further as Republic National Distributing Co split widens

Logo for Sazerac Co

US spirits giant Sazerac Co continued the refresh of its distribution arrangements, announcing a major break with partner Republic National Distributing Co.

Former Diageo, Stoli Group execs set up Dionilife non-alcoholic adult beverage business

Dionilife logo

Ex-Stoli Group lead Damian McKinney and Diageo’s former innovation director, Steve Wilson, joined forces to create a new company focusing on the alcohol-free segment.

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