How brands and venues can work together for on-premise success – Market Intel

Globally speaking, the on-premise channel is thriving, with venues continuing to play a key role in people’s lives, according to the 'Global Reach' study by CGA by NIQ’, which surveys more than 30,000 consumers across 38 markets.Despite ongoing economic uncertainty, consumers are going out more frequently than last year, with many viewing it as an essential treat at the end of the working week. Engagement with bars, pubs and restaurants is markedly strong: 83% of respondents visit venues at least once within a three-month period, while one in three go out weekly, representing a one perce