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Why American whiskey is raising its production while sales stay flat – Category Intel

Kristiane Sherry
Last updated: 15/10/2024 at 9:57 AM
By Kristiane Sherry
10 October 2024
10 Min Read

Vast distillery builds, fundamental structural shifts and a changing consumer audience: American whiskey brand owners are having to adapt at breakneck speed.


Exterior of Lux Row Distillers production facility in Kentucky
Lux Row Distillers produces 100,000 barrels of American whiskey at its production complex in Bardstown, Kentucky
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“How many barrels do you think you can get from one oak tree?” asks Landon Foster, visitor centre manager at Lux Row Distillers. We’re standing in a filling hall surrounded by new that are about to embark on their mission as maturation vessels. It’s towards the end of a tour at the enormous Lux Row production complex just outside of Bardstown, Kentucky.The build project was first announced by the then-family-owned business in 2016. Since then, Lux Row has seen major expansion projects as well as an acquisition by leading third-party producer MGP Ingredients.Today, the company fills 10

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Kristiane Sherry
ByKristiane Sherry
Kristiane Sherry is a specialist spirits writer, journalist and communicator. Her career has seen her lead the content team at multi-award-winning e-commerce site Master of Malt, edit The Spirits Business and Frontier magazines, and serve as head of brand at luxury wine and spirits platform Fine+Rare.
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