The on-premise provides an experiential connection between brands and consumers, but, unlike in other channels, there's a 'middleman' who occupies a buffer zone linking the two - and can often make the difference when it comes to brilliant experiences.“I genuinely love it. I do it purely for the passion of it. I don’t need the money whatsoever. However, the crowds, the environment, diversity of people you meet - that’s what it is about. There's no other job you experience it.” The words of Luis, the bartender that I got chatting to on a recent visit to Belfast, where I stumbled across
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