The leading vodka brand, which boasts more international awards than any other, will be displayed on the Fraternity Sprits stand (18 D21). The founder & brand owner, CEO Eugenio Litta Modignani, will be present during the show.
It is fitting that this global brand should be taking part in one of the leading European drinks exhibitions as this brand is European through and through. The historic Russian name reflects the recipe’s 200-year heritage and forms the basis of the brand’s ethos, as the word means ‘friend’. However, it is important to know that the brand has been produced in Europe, using European sourced materials, since February 2022. Recently, the brand won its 150th international award.
The spirit is made in the Baltic state of Latvia, part of the European Union, and uses only European materials in terms of ingredients, production, and packaging. Trade customers and consumers concerned about provenance can be assured of the brand’s European sourcing. TOVARITCH! Vodka is made from traceable European wheat, distilled five times and filtered ten times.
The brand is packaged in a traditional simple yet elegant 70cl bottle and is 37.5% ABV with an RRP of around GBP23-GBP25. This makes TOVARITCH! one of the best in class as a pouring or sipping vodka. Its meticulous production process delivers a smooth and satisfying finish. Awards donors include IWSC, The Spirits Business Vodka Masters (where its most recent win was a Gold medal) and the International Spirits Challenge.
Made to a traditional recipe, TOVARITCH! was created in the 18th Century by the noble family of Count Jules Rene Litta. Marquis Eugenio Litta Modignani, the CEO & founder of brand owner TSI SA, rediscovered the family masterpiece and launched this authentic brand in the 20th Century. The clean, contemporary bottle design and label are skilfully designed to give this brand prominent shelf presence and to be instantly recognisable. For the on-trade, the brand offers a range of point-of-sale assets to support listings and encourage brand recognition and sell-through.
Eugenio Litta Modignani (above) said: “Tradition is at the heart of the brand’s excellence, but a contemporary approach is the key to our continuing success. We are delighted that our authentic brand is to be joining the other fine brands on the stand with Fraternity Spirits at BCB and to celebrate the accolade of our 150th trophy. Ours is the most awarded brand in the sector and we are immensely proud of that.
“TOVARITCH! Vodka is a cost-effective and appealing alternative to classic ‘big name’ vodkas. It is unbeatable in value and quality as it is 10% more affordable than global category leaders, but without compromising on taste and quality, making this ideal for retailers and for the on-trade. This exceptionally smooth and versatile spirit is perfect as a base for mixers and cocktails.”
