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BCB 2024 – OurWhisky Foundation becomes education partner for BCB 2024 – Branded Content

Branded Content
Last updated: 10/09/2024 at 12:58 PM
By Branded Content
10 September 2024
3 Min Read

OurWhisky Foundation will curate the education programme at this year’s BCB Whisk(e)y Embassy.


Entry hall at BCB Berlin
Credit: BCB/FRB Media
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When it comes to whisk(e)y, Becky Paskin has long been a familiar face in the international bar industry. Over two years ago, she founded the OurWhisky Foundation to support women working in the whisk(e)y industry worldwide.

Together with BCB, the non-profit organisation will now curate the education programme at this year’s BCB Whisk(e)y Embassy.

Becky Paskin
Credit: Jazzula Donoghue Photography

A few weeks ago, BCB announced that there would be an increased focus on whisk(e)y at this year’s trade show. As last year, the ‘Spirit of Honor’ will have its own highlight area, where a programme on whisk(e)y topics will take place over all three days of the trade fair.

In addition to its own bar, which will be managed by the Collab Bar team from Hamburg, there will also be a separate education area to educate visitors on all aspects of the spirit.

Of course, the whole thing is not possible without a strong partnership: BCB has been able to win over the passionate whisk(e)y expert & spirits author Becky Paskin and her self-founded OurWhisky Foundation. This is the world’s first non-profit organisation to support, recognise and empower women in the global whisk(e)y industry.

With their expertise around this special spirit, the team is putting together a varied and exciting programme so that this year’s BCB visitors can expand their knowledge of whisk(e)y. The programme is yet to be announced, but visitors can expect the seminars to cover a wide range of whisk(e)y topics, from Whisky 101 to cocktail masterclasses and how to create the perfect whisk(e)y menu.

“BCB has become a benchmark for bar and beverage fairs in Europe,” says Becky Paskin. “We are delighted to have the opportunity to play an active part in BCB and to be able to use this great platform to draw attention to our organisation and to the subject of whisk(e)y.

“We hope to welcome all BCB visitors to our Education Area to enhance their education and experience of this wonderful spirit and ignite their love of whisk(e)y.”

Bar Convent Berlin will take place from 14 to 16 October at Messe Berlin.

Get your ticket for Bar Convent Berlin 2024 now

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