What’s happening in China? After years of pandemic lockdowns and disruptions, 2023 was meant to be the year when this enormous, and enormously promising, beverage alcohol market bounced back and began to fulfil its undoubted potential once again.But no.Last year, total beverage alcohol (TBA) volumes grew only marginally, according to IWSR data, as losses for spirits (-9%) and wine (-14%) were offset by gains for beer (+3%) and RTDs (+1%). Perhaps most shocking of all, scotch whisky volumes fell by 11% - the first decline for the segment in China since 2000.In its recently-announced full-year
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
