In the late aughts and early 2010s, craft beer, like Marvel, could do no wrong. Every release was a hit, with patrons happily lining up for hours and sometimes paying dearly for the latest experience, be it in either celluloid or liquid form. Of course, not every movie or beer was an unqualified success, but fans appeared willing to overlook most failings in support of the franchises they had grown to know and love.In the latter twenty-teens, however, both market segments hit rocky ground, well short of desperate times but still down from their previous highs. As Marvel struggled through a wav




