‘We wanted an established brand as a trampoline to build our spirits business in its local market and then go global’ – Maspex marketing director Kamil Gebski speaks to Global Drinks Intel

A brace of acquisitions has brought Polish food and drinks company Maspex Group into the spirits category in the last two years. To hear more about the business's plans for the Żubrówka and Becherovka brands, Global Drinks Intel editor Olly Wehring caught up with marketing director Kamil Gebski.Global Drinks Intel: Who are you?Kamil Gebski, marketing director at Maspex: I’m the marketing director for CEDC International, which is part of Maspex Group. We call this business unit Maspex Spirits, and we have several huge local alcohol brands. As well as being a brand owner, we’re also a dist