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‘There’s nothing but positive news around Penfolds being back in China’ – Treasury Wine Estates CEO Tim Ford speaks to Global Drinks Intel

Olly Wehring
Last updated: 15/08/2024 at 4:31 PM
By Olly Wehring
15 August 2024
8 Min Read

“There are buyers around the world whose business strategy is about scale and volume – it’s just not ours.”


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On the same day as announcing full-year sales growth - the first since 2019 - in fiscal 2024 for Treasury Wine Estates, group CEO Tim Ford shares more with Global Drinks Intel editor Olly Wehring about the group's performance, as well as adding colour to the latest plans to right-size the business.Global Drinks Intel: You must be pleased to see Treasury back in the black.Treasury Wine Estates CEO Tim Ford: Yes, it’s a good set of results and a good forward forecast too. GDI: Is the bounceback as strong as you expected it to be?TF: We had planned for the broader luxury portfolio to deliver s

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TAGGED:Treasury Wine Estates
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article Chart of sales from Treasury Wine Estates 2019-2024 Treasury Wine Estates sales surge as business redraw begins – results data
Next Article Bottle of Jack Daniel's Triple Mash This week’s new spirits launches – 12-16 August 2024
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