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Brown-Forman appoints lead for new Asia Pacific division

Joe Bates
Last updated: 02/08/2024 at 6:25 PM
By Joe Bates
2 August 2024
1 Min Read

The owner of Jack Daniel’s has turned to an experienced set of hands to take charge of its recently-created regional unit.


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Brown-Forman has named Eveline Albarracin as the MD for its recently created APAC division, which oversees the regions of Asia, Australia, New Zealand, the Pacific Islands and India.

Having joined the group in 2020 as MD of Australia, New Zealand and the Pacific Islands (ANZPI), Albarracin added India, the Middle East, North Africa and Turkey to her responsibilities two years ago. Her predecessor, Ricardo Cupido, moves to the new role of commercial strategy director for international, based at the company’s European headquarters in Amsterdam.

Albarracin (below) will relocate to Singapore from her current base in Sydney, Australia. 

“Eveline’s extensive business acumen and expertise are invaluable in this pivotal role,” said Brown-Forman’s president of emerging international’, Michael Masick. “In addition to ANZPI, one of Brown-Forman’s largest and most developed regions, Asia represents a key growth opportunity. 

“We are confident in the broader region’s continued success and expansion under Eveline’s outstanding leadership.”

Masick took over as president of the company’s emerging international division in May this year, replacing the retiring Thomas Hinrichs.

How international whisky/whiskey can push beyond bourbon in the US on-premise – Market Intel

TAGGED:Brown-Forman
Joe Bates
ByJoe Bates
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Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.
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